The Birdhichand Ghanshyamdas showroom in Delhi marks the brand’s first foray into the metropolis, coinciding with the 5th anniversary of its first flagship store on Mirza Ismail Road in Jaipur, Rajasthan. Conceived as the pied-à-terre of the erstwhile Queen of Jaipur, Maharani Gayatri Devi, the showroom reflects a timeless narrative of beauty, grace, and grandeur. Patronized by the royalty of Rajasthan, Birdhichand Ghanshyamdas Jewellers carries forward a rich legacy rooted in heritage, craftsmanship, and regal elegance.
Location
Defence Colony, New Delhi, INDIA
Architect
Ayush Kasliwal Design Studio (AKDS)
Furniture By
Ayush Kasliwal Furniture Design (AKFD)
Date
2017
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The Arrival
The elevator opens into a well-appointed foyer, where muted green wallpaper inspired by the signature brand colour of Birdhichand Ghanshyamdas Jewellers sets a refined tone. Handsome doors crafted in pickled teak and brass lead into the stairwell and main hall, creating a sense of grandeur upon arrival.
The brand name is elegantly displayed in metallic gold lettering over an elongated octagonal mirrored frame. Flanking the frame on either side are lamps inspired by the architecture of New Delhi designed by Edwin Lutyens, adding a subtle layer of historical sophistication to the space.
The Hall
The hall is envisioned as a refined pied-à-terre for the Maharani of Jaipur in a cosmopolitan city. Thoughtfully composed, the space is subtly divided into office, dining, and living areas through cabinets, screens, and columns inspired by the iconic arcades of Mirza Ismail Road in Jaipur.
At the heart of the hall hangs a magnificent 20th-century chandelier by F & C Osler, the renowned London-based company that once supplied chandeliers to the Maharajas of Jaipur. Preserved in mint condition and of exceptional craftsmanship, the antique centerpiece reinforces the heirloom legacy and timeless elegance of the jewellery by Birdhichand Ghanshyamdas.
Framing this luminous focal point are four pristine white Makrana marble columns and a custom-made octagonal inlaid table, together creating a setting of regal sophistication.
The Dressing Room
The dressing room is imagined as a whimsical boudoir, featuring a vaulted ceiling painted with clouds, wall paneling in tapestry, and a solid wooden floor. The room's design is a nod to the Château de Versailles. As the custom-made brass and teak doors open, one is greeted by a custom Venetian mirror frame, flanked by art-deco wall sconces. To the left sits a bespoke dressing cabinet from Jaipur Trunks, and to the right is a hexagonal table clad in buff-pink leather, surrounded by six velvet-covered chairs. At the far end is the "Papaji" sofa, meant to comfortably seat the large, extended family that gathers for the final selection of jewelry, especially for the bride-to-be.
