BASF x AKFD

Meet The Joyride, a modern take on the rocking animal, reusing slabs of Polyurethane foams mounted on a sleek metal frame and draped with vibrant 'Jooti' patterns and 'Aari' embroidery on vegetable-tanned leather.  But The Joyride is more than just a rocking horse. It symbolizes the power of design to overcome challenges and stay joyful in anticipating what lies ahead. Join us on an incredible journey, where BASF Creation Centre collaborated with AKFD Studio, and the talented duo from Phalodi, India to bring The Joyride to life.

Designer: Ayush Kasliwal